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A Network to Make an Environmental Point
Can the environment make for entertaining TV? Discovery Communications is about to find out.
On Wednesday, Discovery will introduce Planet Green, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. It is the highest-profile cable channel introduction of the year, and an equally risky one. By wrapping itself in the planet, Discovery is betting that "eco-tainment" will appeal to viewers. ...MORE TEXT, PHOTOS, VIDEO
Brian Stelter, New York Times
2008 New York Times