 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Tommy Lee Appears at Bloomingdale's San Francisco to Promote People's Liberation for Tommy Lee
People's Liberation Fashion Label Creates Clothing Brand Extension with Rock Icon
Legendary rocker, Tommy Lee will appear at Bloomingdale's, San Francisco, November 16th from 6-8 p.m., in the Y.E.S. Contemporary Sportswear department. Tommy Lee will be on hand to support his tattoo inspired limited edition collection "Peoples Liberation for Tommy Lee" (PL for TL), another exciting extension of the People's Liberation brand. The limited collection will launch this month at department stores and premium boutiques. Buyers who purchase $200 or more will receive a hat personally autographed by Tommy Lee.
People's Liberation and Tommy Lee have collaborated to create a limited collection called "PL for TL." which consists of premium denim, hooded sweatshirts, and hats for both men and women. Inspired by Tommy's edgy tattoos, the collection combines modern tailoring with an edgy, super sleek fit. Proving he is more that just a rocker, Tommy is intimately involved in the creative direction of the collection from graphics to fabrics to wash development.
Danny Guez, CEO of People's Liberation says, "This collaboration with Tommy represents another milestone in our quest to integrate the exciting worlds of entertainment and fashion. PL for TL exposes our brand to yet another premium consumer audience. When you purchase a piece from the line, you're not only buying a great brand, you're also buying a piece of the rock n' roll lifestyle."
Tommy Lee comments, "To be involved in this project with such a great brand means a lot to me. People's Liberation has a great reputation and it's going to be great to promote the line."
ABOUT TOMMY LEE
Tommy Lee rose to stardom as a founding member of Motley Crue. One of the most successful bands in history, Motley Crue has sold over 40 million albums while also becoming the poster boys of rock star decadence. Most recently, Lee released his third solo album, Tommyland: The Ride, and announced a documentary project with award winning filmmaker Bruce Sinofsky. His candid 2004 memoir, Tommyland, landed on The New York Times best-seller list. In addition, Lee is putting together a new band CBS's ROCKSTAR called Supernova, which began airing in July.
ABOUT PEOPLE'S LIBERATION
People's Liberation, Inc. designs, markets and sells high-end casual apparel under the brand names "People's Liberation" and "William Rast." The product assortment includes premium denim, knits, wovens, and outerwear for men and women. In the United States, the Company distributes its merchandise to better department stores and boutiques, such as Nordstrom, Bloomingdales, Saks Fifth Avenue, Neiman Marcus, Atrium, Fred Segal and Intermix. Internationally, in select countries, the Company sells its products directly and through distributors to better department stores and boutiques, such as Mitsukoshi in Japan and TNT in Canada. The Company is headquartered in Los Angeles, California. For Web site access, please log onto www.peoplesliberation.com
ABOUT BLOOMINGDALE'S
Bloomingdale's a division of Federated Department Stores, was founded in 1872 and with the opening of the San Francisco store, operates 37 stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For Web site access, please log onto www.bloomingdales.com.
Bloomingdale's, Press Release
2006 Federated Department Stores